{"id":46,"date":"2007-12-22T23:42:05","date_gmt":"2007-12-22T23:42:05","guid":{"rendered":"http:\/\/www.digitalmediaphile.com\/2007\/12\/22\/MS+To+Force+Us+To+View+Ads+Whether+We+Want+To+Or+Not.aspx"},"modified":"2007-12-22T23:42:05","modified_gmt":"2007-12-22T23:42:05","slug":"ms-to-force-us-to-view-ads-whether-we-want-to-or-not","status":"publish","type":"post","link":"https:\/\/digitalmediaphile.com\/index.php\/2007\/12\/22\/ms-to-force-us-to-view-ads-whether-we-want-to-or-not\/","title":{"rendered":"MS to force us to view ads whether we want to or not??"},"content":{"rendered":"<p>ZDnet blogger Russell Shaw certainly has found a <a href=\"http:\/\/blogs.zdnet.com\/ip-telephony\/?p=2916\" target=\"_blank\">scary patent<\/a> filed by Microsoft.<\/p>\n<p>&#8220;<em>Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content. <\/em><\/p>\n<p><em>The playback token may be implemented as a digital rights management (DRM) license acquired in response to playback of the predetermined content. Another aspect involves a content insertion engine for inserting ads or other predetermined content into the playback of downloaded content<\/em>.&#8221;<\/p>\n<p>DRM gets more Draconian with every passing day. Since the ad supported model obviously works so poorly, will we be forced into a Big Brother is watching you watch ads universe? Is the next step a patent to embed subliminal ads throughout the entire content? A scary thought that isn&#8217;t all that far-fetched.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"wlWriterSmartContent\" id=\"scid:0767317B-992E-4b12-91E0-4F059A8CECA8:c4efa01a-7cde-483c-aac3-5684d4fb30f4\" style=\"padding-right: 0px; display: inline; padding-left: 0px; padding-bottom: 0px; margin: 0px; padding-top: 0px\">Technorati tags: <a href=\"http:\/\/technorati.com\/tags\/DRM\" rel=\"tag\">DRM<\/a>, <a href=\"http:\/\/technorati.com\/tags\/Microsoft\" rel=\"tag\">Microsoft<\/a>, <a href=\"http:\/\/technorati.com\/tags\/Fair%20Use\" rel=\"tag\">Fair Use<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ZDnet blogger Russell Shaw certainly has found a scary patent filed by Microsoft. &#8220;Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[],"tags":[5],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"jetpack_publicize_connections":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":""},"post_excerpt_stackable":"<p>ZDnet blogger Russell Shaw certainly has found a scary patent filed by Microsoft. &#8220;Enforcing rendering advertisements and other predetermined media content in connection with playback of downloaded selected media content. Playback of selected media content is made conditional on acquisition of a playback token that is generated in response to playback of the predetermined content. The playback token may be implemented as a digital rights management (DRM) license acquired in response to playback of the predetermined content. Another aspect involves a content insertion engine for inserting ads or other predetermined content into the playback of downloaded content.&#8221; DRM gets more&hellip;<\/p>\n","category_list":"Uncategorized","author_info":{"name":"Barb","url":"https:\/\/digitalmediaphile.com\/index.php\/author\/barb\/"},"comments_num":"0 comments","jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pvFKI-K","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":0,"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"wp:attachment":[{"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalmediaphile.com\/index.php\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}